7-Up
7up (sometimes spelled Seven Up) is the brand name of a lemon-lime flavored soft drink produced by Dr Pepper/Seven Up, Inc in the United States (a unit of Cadbury-Schweppes since 1995), and by Pepsi outside of the United States. It is bottled by Britvic in Britain since 1987. 7up, originally named "Bib-Label Lithiated Lemon-Lime Soda", was concocted in 1929 in Saint Louis, Missouri. It originally contained lithium citrate, a mood-stabilizing drug. Many early soft drinks contained herbal or pharmaceutical ingredients. This was removed in 1950. In the 1970s, an advertising campaign dubbed 7up the uncola, playing on the drink's absence of caffeine. In 1998 in the first formula change since lithium was removed, 7up was flavor-enhanced, with no changes to sugar content or carbonation level.Sugar-free 7Up was introduced in 1970 and renamed Diet 7Up in 1979. Cherry 7 UP and Diet Cherry 7 UP were introduced in early 1987. In 2002, the dnL product was created, its name is 7up inverted, with caffeine and green color, to compete with Mountain Dew. In 2004, a new version, 7 Up Plus, was introduced which is supplemented with calcium, vitamin C, real fruit juice and sweetened with Splenda, an artificial sweetener.
In the United States, Dr Pepper/Seven Up does not have a network of bottlers and distributors, so some of their products are frequently bottled under contract by independent Coca-Cola or Pepsi bottlers, though in some areas independent distributors exist, either by Cadbury-Schweppes, or by individual independent bottling plants. In other countries, Cadbury-Schweppes has licensed some distribution rights to the Coca-Cola company.
There was an unrelated documentary film made in 1963 entitled 7 Up.