Astounding Magazine
Astounding Stories is a science fiction magazine founded in 1930. Astounding is often considered the forum where modern science fiction was created. It has changed names twice, first to Astounding Science Fiction, and finally to Analog Science Fiction and Science Fact, under which name it is still published.Following 8 years of publication under two different editors, the magazine's helm was assumed by John W. Campbell took over in 1938. Campbell retitled it Astounding Science Fiction and brought an unprecedented insistence on placing equal emphasis on both words of "science fiction." No longer satisfied with gadgetry and action alone, Campbell demanded that his writers think out how science and technology might really develop in the future - and, most important, how those changes would affect the lives of human beings.
The new sophistication soon made Astounding the undisputed leader in the field. Campbell later began to think the old title was too "sensational" or "juvenile" to reflect what the magazine was actually doing, so he initially de-emphasized the word "Astounding" by having it printed in narrow script above the bold words "SCIENCE FICTION", and then renamed the magazine to Analog in 1960. Over the course of a year the title logo was changed; the large initial "A" stayed the same while the letters "stounding" were faded down and the letters "nalog" faded up on top of them. Bibliographers often abbreviate the magazine as ASF, which can of course stand for either title.
Ben Bova took over as editor after Campbell finally stepped down in 1971, and was himself succeeded by Stanley Schmidt in 1978.
Due to the economics of the magazine publishing industry (i. e. not much money in the budget), Analog frequently prints material from previously unknown authors, and has launched the careers of popular contributors within the genre (e.g. Orson Scott Card's Ender's Game in the 1970s, and early work by Harry Turtledove in the 1980s.)