Cola wars
During the 1980s, Coca-Cola and Pepsi Cola began an escalating campaign of mutually-targeted television advertisements which became known as the Cola Wars. First they began showing people doing "blind taste tests" in which they preferred one product over the other; then hiring more and more popular spokespeople to promote their products. They focused particularly on rock stars; notable soft drink promoters included Michael Jackson (for Pepsi) ...This article is a stub. You can help Wikipedia by expanding it.