The Gaillardia reference article from the English Wikipedia on 24-Jul-2004
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Gaillardia

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Gaillardia pinnatifida, also known as Enlarge

Gaillardia pinnatifida, also known as "blanket flower" or "Indian blanket flower

Gaillardia is a drought-tolerant perennial from North America, which will grow under very harsh and dry conditions. The plant grows to 1 1/2 to 2ft tall, with bright daisy-like single color and bi-color blooms in shades from buff to red to brown.