The Kaizen reference article from the English Wikipedia on 24-Jul-2004
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Kaizen

Sponsorship the way you would do it
Kaizen (jap. 改善, literally "continuous improvement"--'Kai': 'continuous'; 'zen': 'improvement') is an approach to total quality management originating in Japan, which can be described as continuously improving by making small improvements, mainly in process, every time the process is seen not to be as good as it could be.

The Sony Recording Media Company is known for its application of the principle of kaizen.