The Pareto principle reference article from the English Wikipedia on 24-Jul-2004
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Pareto principle

Sponsorship the way you would do it
The Pareto principle (also known as the 80-20 Rule, the law of the vital few and the principle of factor sparsity) states that for many phenomena 80% of consequences stem from 20% of the causes. Moreover, among those "top 20" it is also the case that 80% of consequences result from 20% of causes, and so on. Thus, for example, 20% of 20% of 20% is 0.008, or 0.8%, i.e., eight-tenths of one percent, and 80% of 80% of 80% is 51.2%, so 51.2% of consequences come from eight-tenths of one percent of causes.


The principle was suggested by management thinker Joseph Juran.  It was named after the Italian economist Vilfredo Pareto, who observed that 80% of property in Italy was owned by 20% of the Italian population. It is often applied to data such as sales figures (20% of clients are responsible for 80% of sales volume) or organizational productivity (20% of individuals in an organization perform 80% of the work).

This is a special case of the wider phenomenon of Pareto distributions.

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