The Paul Rand reference article from the English Wikipedia on 24-Jul-2004
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Paul Rand

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Paul Rand (born Peretz Rosenbaum, August 15, 1914 - November 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand's education included the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style. Some of his more famous logos includes the following:

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ABC
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Cummins Engine
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IBM
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UPS

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Yale
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Westinghouse
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NeXT
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Enron


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